Privacy Policy

Last updated: 15 March 2026

1. Introduction

Welcome to SunupAI ("we", "our", or "us").
Your privacy is important to us.

This Privacy Policy explains how we collect, use, and protect personal information when you visit our website sunupai.se, use our services, or otherwise interact with us.

We process personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and related legislation applicable within the European Economic Area (EEA), including Sweden, Norway, Denmark, and Finland.

By using our website or services, you acknowledge that your personal data may be processed as described in this Privacy Policy.

2. Information We Collect

We may collect the following categories of personal data:

Personal Information

Information you voluntarily provide to us, such as:

name

email address

phone number

company name

information submitted through forms or booking systems

Usage Data

We may automatically collect certain technical information when you visit our website, including:

IP address

browser type

device type

operating system

pages visited

time spent on the website

This information helps us understand how visitors use our website and improve our services.

Cookies and Tracking Technologies

We may use cookies, pixels, and similar technologies to:

analyze website traffic

improve user experience

measure advertising performance

Users located in the European Economic Area (EEA) may be asked to provide consent before certain cookies are used, in accordance with applicable data protection laws.

You can also control or disable cookies through your browser settings.

3. Legal Basis for Processing Personal Data

Under the GDPR, we process personal data based on one or more of the following legal grounds:

Consent — when you voluntarily provide information or agree to marketing communications

Contractual necessity — when processing is required to provide our services

Legitimate interests — for purposes such as improving our services and maintaining website security

Legal obligations — where processing is required by law

4. How We Use Your Information

We use the collected information to:

provide and improve our services

respond to inquiries and schedule consultations

operate and maintain our website

analyze website performance and marketing effectiveness

send relevant communications related to our services

comply with legal obligations

5. How We Share Information

We do not sell personal data.

However, we may share information with trusted third parties when necessary to operate our business, including:

Service Providers

Third-party providers who help us operate our services, such as:

CRM platforms

advertising platforms

analytics providers

scheduling software

communication tools

These providers process data only on our behalf and are required to protect it in accordance with applicable laws.

Legal Requirements

We may disclose personal information when required by law or when necessary to:

comply with legal obligations

protect our legal rights

prevent fraud or illegal activity

Business Transfers

In the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction.

6. Data Security

We implement appropriate technical and organizational measures to protect personal data from:

unauthorized access

alteration

disclosure

destruction

However, no online system can be guaranteed to be completely secure.

7. Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have the following rights:

the right to access your personal data

the right to request correction of inaccurate data

the right to request deletion of your data

the right to restrict processing

the right to object to processing

the right to data portability

the right to withdraw consent

To exercise these rights, please contact us at:

[email protected]

You also have the right to file a complaint with your local data protection authority.

8. Data Retention

We retain personal data only as long as necessary to:

fulfill the purposes described in this policy

comply with legal and accounting obligations

resolve disputes or enforce agreements

9. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of external websites.

Users should review the privacy policies of any third-party websites they visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

Any updates will be posted on this page with an updated "Last updated" date.

11. Contact Information

If you have questions about this Privacy Policy or how we process personal data, please contact us:

SunupAI
Axel Rogö
Organization number: 200704101690
Email: [email protected]
Website: sunupai.se